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May 7, 2024

Darien Harris talks business development and NIL for Spartan athletes

Darien Harris is Spartan Athletics’ assistant athletic director for business development and NIL strategy. He provides leadership for Michigan State Athletics’ award-winning NIL program, EverGreen. 

Harris is expanding his role and focusing on engagement and collaboration with local and statewide businesses and national brands to help student-athletes develop brand identity strategies to enhance their presence across various social media platforms.

A 2015 Journalism graduate and graduate of Eli Broad College of Business' top ranked Master of Science in Marketing Research program in 2019, Darien has been a proud Spartan since 2011. As a four-year letter winner at linebacker for the Michigan State football team, Darien was a part of the winningest senior class in program history (43 wins), won two Big Ten titles, the 100th Rose Bowl, the 2015 Cotton Bowl and played in the 2015 College Football Playoffs

Harris talks about the evolving world of college athletics.

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By: Russ White


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