Jump to HeaderJump to Main ContentJump to Footer
Michigan State University
  • Browse Stories By

    Topics

    Explore stories by subject area

    • Arts and Culture
    • Business and Economy
    • Climate and Environment
    • Education and Learning
    • Engineering, Science and Technology
    • Government and Society
    • Health and Medicine
    • Media and Communications
    • MSU Leadership and Impact
    • Sports and Recreation
    • Student and Campus Experience
    View All Stories

    Collections

    Curated story series

    • Turfgrass
    • Ask the Expert
    • Big Ideas
    • Climate solutions
    • Water at MSU
    • Mobility
    • Spartan Perspectives
    • Student views
    • Graduate voices
    • Faculty voices
    View All Collections

    Featured

    Editor's picks

    • The Spartans behind your favorite Michigan golf courses

      July 22, 2026

      The Spartans behind your favorite Michigan golf courses

    • MSU in the 1990s: 10 Spartan milestones

      July 14, 2026

      MSU in the 1990s: 10 Spartan milestones

MSUTODAY
  • Browse Stories By

< Browse Stories By

Topics

Explore stories by subject area

  • Arts and Culture
  • Business and Economy
  • Climate and Environment
  • Education and Learning
  • Engineering, Science and Technology
  • Government and Society
  • Health and Medicine
  • Media and Communications
  • MSU Leadership and Impact
  • Sports and Recreation
  • Student and Campus Experience
  • View All Stories

Collections

Curated story series

  • Turfgrass
  • Ask the Expert
  • Big Ideas
  • Climate solutions
  • Water at MSU
  • Mobility
  • Spartan Perspectives
  • Student views
  • Graduate voices
  • Faculty voices
  • View All Collections

Featured

Editor's picks

  • The Spartans behind your favorite Michigan golf courses

    July 22, 2026

    The Spartans behind your favorite Michigan golf courses

  • MSU in the 1990s: 10 Spartan milestones

    July 14, 2026

    MSU in the 1990s: 10 Spartan milestones

  • For Media
  • Experts
  • Releases and Statements
  • Sign Up
  • Update Information

Resources

  • A to Z Index
  • Find People
  • Maps
  • Email
  • Student Information System (SIS)
  • D2L
  • Libraries
  • Tech Support
  • MSU Misconduct Hotline
  • Social Media Directory
  • Events Calendar
  • For Media
Michigan State University
MSUToday
  • For Media
  • Experts
  • Releases and Statements
  • Sign Up
  • Update Information
MSUTODAY
Entrepreneurship

April 25, 2024

Burgess New Venture Challenge announces 2024 competition winners

The Burgess New Venture Challenge, an early-stage pitch competition bringing together Michigan State University student entrepreneurs and business leaders, announces the winners of its sixth annual contest. On Thursday, April 4, at the Kellogg Center in East Lansing, fifteen Spartan student teams pitched their startup ideas to a panel of expertjudges. All were competing for their share of $50,000 in total scholarship prizes.

“The Burgess New Venture Challenge is an opportunity for our entrepreneurial students to showcase their ventures to the campus and the local community,” said Lori Fischer, director of operations at the Burgess Institute for Entrepreneurship and Innovation. “These students have put in extra time and effort conducting research, writing business plans, and validating their idea, above and beyond their regular academic schedules. I am honored to work with the Burgess Institute students and witness their accomplishments throughout their entrepreneurial journey.”

This year over fifty teams applied to be part of the Burgess New Venture Challenge, with fifteen semifinalists rising to the top.

To qualify to compete, BNVC team members must be enrolled students at MSU, undergraduate or graduate, and be in good academic standing. Applicants must be active participants in the Burgess Institute's Discovery or Launch Programs. Once selected, semifinalists must commit to attending group practice sessions, meet with assigned venture coach mentors, and demonstrate movement toward their tailored milestones. Winning ideas must use awarded cash toward accelerating their startup ideas.

And the winners are...

These MSU student startups presented their most robust cases to 2024's Burgess New Venture Challenge judges and, as a result, took home the top prizes:

1st Place: $15,000: Motmot, Elliot Smith, smit3821@msu.edu, Eli Broad College of Business. Motmot is a company specializing in the use of Autonomous Underwater Robotics, or AURs, for the inspection and management of underground water pipe networks, aiming to improve operational efficiency and reduce water loss for municipalities and water authorities. This year’s first-place prize was sponsored by the Michigan State University Federal Credit Union.

2nd Place: $10,000: Odin Classroom, Aman Dhruva Thamminana, thammina@msu.edu, College of Engineering. Odin Classroom is an online coding platform aimed at reducing friction in computer science courses by providing a better user experience and reducing downtime. The second-place prize was sponsored by Foster Swift.

3rd Place: $7,500: Triple4’s, Matt Rogien, rogienma@msu.edu, Eli Broad College of Business. Triple4’s is a high-tech pepper spray device that instantly sends out the user's current location to their emergency contacts as well as emergency services when deployed. This year’s third-place prize was sponsored by theLansing Economic Area Partnership.

4th Place: $5,000: Student Tutors, Christian Shaman, shamanch@msu.edu, Eli Broad College of Business. Student Tutors are simply students helping students learn.

5th Place: $3,000: PharmaBlue Labs, Chloe Katz, katzchlo@msu.edu, Communication Arts and Sciences. PharmaBlue Labs is a pioneering startup dedicated to advancing novel solutions for overlooked dermatological disorders, by leveraging cutting-edge technology and innovative ingredients. 

The Burgess New Venture Challenge attendees held sway in choosing two People's Choice Awards. These awardees earned $1,000 each: Detroit Salsa Company and Odin Classroom. The two People’s Choice awards were sponsored by the Michigan Economic Development Corporation.

The Eli Broad College of Business’s Center forEthical and Socially Responsible Leadership sponsored a $1,000 Social Impact Award. Representing CESRL was Beth Hammond, CESRL’s managing director. 2024's Social Impact Award went to Detroit Salsa Company.

“Detroit Salsa Company is not only growing their business, but they are also taking care of the people around them,” said Beth Hammond.“They have given over $45,000 back to individuals and organizations in need. The salsa was not only delicious, but they are also doing amazing things for their community.”

As is BNVC tradition, no team goes home empty-handed. Each of the remaining semifinalist teams took home $750 in seed funding.

"I love the Burgess New Venture Challenge because it gives an opportunity to 15 semifinalists student entrepreneurs to pitch their best and brightest ideas," said Paul Jaques, managing director for venture creation at the Burgess Institute for Entrepreneurship and Innovation. "I also love this event because I get to see creators who didn't win or place in the finalist spots in previous years come back again and be able to win after working and crafting their startup another year."

Congratulations to this year’s winners and to all the semifinalist teams!

This story was originally featured on the Burgess Institute for Entrepreneurship and Innovation website.

MEDIA CONTACTS

Aaryn Richard
EntrepreneurshipBusiness and EconomyEntrepreneurshipMSU Leadership and Impact

Latest News

MSUToday Weekly Update

The MSUToday Weekly Update email showcases how Spartans are making a difference through academic excellence, research impact and community outreach. Get inspired by these stories of innovation, collaboration and determination. Plus, enjoy photos and videos of campus and more MSU content to help keep you connected to the Spartan community.

Sign UpUpdate My Information

Connect With Us

Visit our Facebook pageVisit our page on XVisit our Instagram pageVisit our LinkedIn pageVisit our YouTube pageVisit our TikTok page

Health and Safety

  • MSU Police and Public Safety
  • Olin Health Center
  • Counseling & Psychiatric Services (CAPS)
  • University Health and Wellbeing
  • MSU Health Care
  • Civil Rights and Title IX
  • Our Commitment
  • Center for Survivors
  • Security & Fire Safety Report
  • University Policy on Relationship Violence and Sexual Misconduct
  • Notice of Non-Discrimination, Anti-Harassment and Non-Retaliation
  • Health Care Non-Discrimination Notice

Support Services

  • Disability Resources
  • Supportive Services
  • Learning Resources

Working at MSU

  • Human Resources
  • EBS Login
  • Job Postings
  • Employee Assistance Program

Reports

  • CARES Act Funding
  • Student Achievement and Outcomes

Contact us

517-355-1855

Address

Michigan State University 426 Auditorium Road East Lansing, MI 48824

Follow Us

  • Visit our Facebook page
  • Visit our page on X
  • Visit our Instagram page
  • Visit our TikTok page
  • Visit our LinkedIn page
  • Visit our YouTube page

If you're having accessibility issues, please let us know.

Know More: Campus Safety Information and ResourcesTransparency Reporting: Budget & Salary/Compensation
  • Contact Information|
  • Site Map|
  • Privacy Statement|
  • Site Accessibility|
  • Call MSU: (517) 355-1855|
  • Visit: msu.edu|
  • Notice of Nondiscrimination|

SPARTANS WILL|© Michigan State University|