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June 24, 2021

Michigan State launches EverGreen to equip student-athletes in NIL era

With groundbreaking opportunities on the horizon for Spartan student-athletes to market their name, image and likeness, or NIL, Michigan State Athletics has developed the EverGreen program to support its student-athletes. With pillars of brand, empower, educate and innovate, Spartan student-athletes will be equipped to build their brand, make informed decisions within the framework of applicable legislation, and be positioned to maximize their earning potential.

To put together the EverGreen program, Michigan State Athletics partnered with industry leaders in the areas of student-athlete branding, student-athlete development and financial education. With these partnerships, Spartan student-athletes will benefit from a large network of expert advice.


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