Michigan State University’s Rx Kids program has launched in the city of Detroit, marking the life-changing program’s largest launch to date. With approximately 8,000 babies born in Detroit each year, the expansion represents an unprecedented investment in the city’s youngest residents, making Detroit one of the most baby-friendly cities in the nation.

“The launch of Rx Kids in Detroit is a great example of what can happen when a public university fully steps into its responsibility to serve its neighbors,” said Kevin M. Guskiewicz, Ph.D., president of Michigan State University. “By leading Rx Kids, MSU’s College of Human Medicine is translating research into real-world impact. This evidence-based program, grounded in dignity, demonstrates how universities can move beyond study to action and help ensure a healthier start for families.”

The announcement took place at the Baby Love Launch Event, a celebration inspired by the city’s Motown heritage and a renewed commitment to support moms and babies, reflecting both the spirit of Motown and the future the city is working to build. 

“Rx Kids was my first announcement as mayor because supporting babies and families is foundational to Detroit’s future,” said Detroit Mayor Mary Sheffield. “I promised Detroiters that we would make this happen in my first 100 days — and today, we are delivering. This is Baby Love in action: real support, real impact and real follow-through for Detroit families.”

Enrollment for Rx Kids Detroit is now live at RxKids.org and open to all city of Detroit families who are at least 16 weeks pregnant or who have a 2026 newborn. Once verified, families receive $1,500 during pregnancy and $500 per month for a baby’s first six months.

“Bringing Rx Kids to Detroit is a powerful milestone for this program,” said Mona Hanna, founder and director of Rx Kids and associate dean of public health at the Michigan State University College of Human Medicine. “This launch is the result of an extraordinary partnership with Mayor Mary Sheffield, who is boldly ushering in a new era of health, hope and opportunity. Together, we’re delivering a proven, efficient program that strengthens family financial security, improves health outcomes and builds a brighter, more equitable future for Detroit’s moms, babies and communities.”

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