On Tuesday, Dec. 3, Michigan State University’s #GiveGreenDay campaign raised more than $1.5 million to support students and community initiatives, thanks to more than 4,800 gifts from donors around the world.
This was the fourth year that MSU coordinated a 24-hour campaign to coincide with the global day of philanthropy, Giving Tuesday, and achieved its highest total to date. A network of advocates helped spread the word online through social media and email. The university-wide marketing effort was supported by MSUToday, InsideMSU and Athletics to reach a broad audience.
More than 55 alumni clubs connected with Spartans to help students from their communities; faculty, staff and students spread the word about 42 crowdfunding projects; and MSU’s 29 fundraising units and colleges encouraged support for important initiatives and needs.
One project that struck a chord with donors addressed food insecurity issues among current students. By midnight, donors had funded more than 3,100 meal vouchers for academic advisers in the College of Agriculture and Natural Resources to pass on to students struggling with hunger.
Thousands of dollars also went to support emergency assistance funds to help students who face unforeseen financial difficulties or expenses. Other gifts supported scholarships and fellowship funds.
Gifts ranged from $1 to $100,000, originating from all 50 states and more than a dozen countries across the world. Early reports indicate there were more than 350 gifts from students, nearly 1,200 from friends of MSU and nearly 3,340 from alumni.
MSU’s Give Green Day success continues an upward trajectory in annual giving and engagement. Give Green Day is among the signature programs offered by the MSU Alumni Office.
Visit givingday.msu.edu to see social media posts and project-by-project results from the day.
