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Aug. 27, 2021

Group Licensing Program begins for student athletes

Michigan State Athletics today announced that The Brandr Group is bringing Spartan student athletes the opportunity to combine their name, image and likeness with MSU's official trademarks and logos through participation in a Group Licensing Program.
Michigan State student athletes will be able to voluntarily opt into the Group Licensing Program, where they will be able to be marketed in groups of three or more from any one specific sport or six or more from multiple sports in combination with University trademarks. Participation in the Group Licensing Program does not restrict the student athlete's individual NIL rights, as they will still be permitted to enter agreements outside of the program.

To read more about the program, visit

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