WKAR Radio combined efforts with Michigan Education Trust, or MET, in its annual fundraising campaign to provide more than 600 books to capital region children in need.
“Each year, our listeners step up with financial support to provide news that matters and music that inspires for their community,” said ShaDonna Crosby, WKAR director of annual giving. “Partnerships like this can channel the generous energy of our audience back to the community in so many ways.”
The fundraising drive concluded at midnight Sept. 30 and raised more than $97,000.
“We’re so glad to partner with WKAR on this important project,” said Robin Lott, executive director of Michigan Education Trust, the state’s prepaid 529 college savings plan. “Reading plays such a vital role in every child’s education and their lifelong learning process.”
The next WKAR Radio fundraiser will be held in the spring. Businesses and agencies wishing to partner with WKAR on a special community impact effort are asked to contact Judy Kehler, WKAR director of corporate partnerships, at judy@wkar.org or (517) 884-4762.