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June 13, 2017

‘The Great State Road Trip’ to showcase MSU impact in Michigan

This summer, MSU’s Communications and Brand Strategy is taking a road trip throughout Michigan, highlighting the ways Spartans are making the state a place of opportunity, imagination and innovation.

Titled “The Great State Road Trip: Exploring MSU’s Impact Across Michigan,” the journey spans three weeks and seven cities showcasing Spartan doctors, scientists, creators and educators, and the transformative work they do every day.

“As a top research university, MSU is a vital institution in Michigan because its education, research and community outreach programs have an extraordinary impact in nearly every region of the state,” said Todd Carter, assistant vice president for marketing communications.  “Our team is embarking on the ‘Great State Road Trip’ to give people an up-close look at the important work MSU is doing across the state.

“We’re using this as an exciting platform to showcase how our researchers, employees and alumni are making a difference in Michigan, with much of this work having global applications.”

MSU brings much-needed programs and research to Michigan, and is an instrumental economic driver. In fiscal year 2015 alone, MSU had an economic impact of $5.1 billion.

By following the trip on Twitter, Facebook, Snapchat and Instagram as well as the hashtag #MSURoadTrip, viewers will get an inside look at the impact of Spartans Will right here in Michigan.

Here’s where the crew will be July 17- Aug. 4 as well as some of the research areas that will be covered along the way: 

  • East Lansing: Rare isotopes and integrated biomedical research
  • Detroit: Community medicine; composite materials
  • Flint: Public health
  • Hammond Bay: Sea lamprey management and the health of the Great Lakes
  • Chatham: Agriculture and farming in northern latitudes
  • Traverse City: Media, visual and performing arts
  • Holland: Renewable energy storage