Published: Sept. 9, 2016

Advertising competition draws students from China, Germany

Contact(s): Tom Oswald Media Communications office: (517) 432-0920 cell: (517) 281-7129, Nicole Szymczak College of Communication Arts and Sciences office: (517) 353-5981

Advertising students from China and Germany will join their counterparts at Michigan State University to participate in the second “Minds (Wide) Open” competition.

Hosted by the MSU College of Communication Arts and Sciences’ Department of Advertising + Public Relations, the competition runs from Sept. 12-16.

The five-day competition partners MSU advertising students with international students in a challenge to bring different perspectives together to create successful advertising campaigns.

The competition challenges students to combat cultural differences, compile their resources and knowledge, and create a successful campaign.

During the first four days of the competition, students will develop their plan and organize a presentation which they will give to groups of mentors, faculty and students on Sept. 16.

“I believe that students learn the most when they are put in situations that are outside of the classroom,” said Henry Brimmer, assistant professor of advertising and public relations and competition organizer. “The classroom is more like something we get used to – the rhythm and all that. I believe that experiences outside of the classroom are central to their development.”

The event will culminate in an awards ceremony where the top teams will receive awards for their work.

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