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May 9, 2012

MSU graduate wins national business simulation

Chicago — Capsim Management Simulations, Inc.®, a global leader in business simulation technology used by universities and colleges to give students experience running a major corporation, has announced the winners of its highly competitive Capsim Challenge - an online global event designed to see which business school students have the prowess to run a multi-million dollar company.

Christopher Steffes, 23, from Michigan State University won the Capsim Capstone Challenge that requires competitors to run a $100 million business and revamp the company’s declining product line(s) while also overseeing the business’s finances, marketing and more.

Tanner Lambert, 25, from Montana State University - Billings won the Capsim Foundation Challenge that focuses on a $40 million company, and much like the Capstone Challenge, requires students to integrate what they have learned during business school in a realistic way by running a simulated business.

Steffes, who recently graduated with a degree in accounting, said that while it is well-known that running a company involves risk taking, he did not fully realize this until participating in a Capsim business simulation. "The challenge requires the formulation and implementation of an aggressive strategy in an uncertain environment," Steffes said. "Managing this risk is extremely difficult; it requires extensive forecasting of complex product scores and competing strategies. Due to the large number of teams who participated in the Challenge, making the finals was not easy."

Steffes said he plans to pursue a career as an external auditor.

About the Spring 2012 Capsim Challenge

The Capsim Challenge is a global online competition held in the spring and fall semester each year designed to test the business smarts of undergraduate and graduate students worldwide. The competitions are open to all students who have used a Capsim business simulation in their recent university course work. Each simulation is designed to mimic real-world corporate issues and dilemmas putting students in realistic decision-making roles where they have to successfully run a company. The simulation covers finance, marketing, product development, labor negotiations, and human resources issues. Individuals can play with or without a team (five-person team maximum). The Challenge begins with eight qualifying rounds on April 13 followed by two days of finals (April 27-29). The winning team was announced on April 30. For more information on the Spring 2012 Capsim Challenge, visit www.capsim.com.

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