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Marisa Smith

Marisa Smith

Assistant Professor of Advertising and Public Relations

Marisa Smith's research investigates news disseminated in digital environments and the sociopolitical influence of these messages.

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Area of Expertise

Race Social Media Crime News Politics Activism Computational Social Science

Biography

Dr. Marisa A. Smith is an Assistant Professor in the Department of Advertising + Public Relations and the School of Journalism. Her research investigates news disseminated in digital environments and the sociopolitical influence of these messages. Her work highlights that a critical component for understanding the political implications of digital information environments is examining its implications for racial perceptions. Through investigating the effects of socially mediated messages on stereotype ... endorsement, public policy support, political polarization, civic engagement, and political opinion, her work assesses the implications of digital information environments on democracy.

Dr. Smith addresses her research questions using a variety of quantitative research methods, including computational methods (e.g., text analysis, supervised machine learning), content analyses, surveys, and experiments. Her work has been published in New Media & Society and Social Media + Society.

Dr. Smith received her Ph.D. in Communication from the University of Illinois at Urbana-Champaign.

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Education

University of Illinois at Urbana-Champaign: Ph.D., Communication | 2020

The Ohio State University: M.A., Communication | 2015

California State University, Sacramento: B.S., Criminal Justice | 2013

Selected Press

Facebook changes its corporate name to Meta: MSU professors react

The State News | 2021-11-29

Assistant professor of advertising and public relations Marisa Smith agrees with Huddleston that this was a PR move. Smith sees it as a distraction and a way to reorient the conversation from their misinformation controversies.