Associate Professor
Dar Meshi investigates social media use, often focusing on maladaptive, problematic social media use.
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Dar Meshi investigates social media use, often focusing on maladaptive, problematic social media use. Social media platforms are a relatively new phenomenon, but they tap into social cognitive processes that have been hardwired into our brains over years of evolution. For example, humans are drawn to positive, rewarding social information, such as “likes” on social media. These social rewards act as reinforcers, bringing people back to social media sites repeatedly and for significant durations of
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time. Importantly, some individuals use social media so much that they experience an impairment in daily functioning and psychological distress, similar to substance use and other behavioral addictive disorders. Dar's research program focuses on the brain and behavior of both adults and adolescents to better understand this problematic social media use. To answer his research questions, he conducts behavioral experiments both in the lab and online. He also conducts neuroimaging experiments with an MRI scanner. Ultimately, with the knowledge gained by this research, Dar hopes to help individuals who display problematic social media use, as well as contribute to a better understanding of socially motivated human behavior.
Dar Meshi earned his B.S. in biology from the University of California at Los Angeles, and his Ph.D. from Columbia University in New York. After his Ph.D., Dar spent some time in New York working at advertising agencies like Ogilvy and Mather. Dar then returned to academia, working as a postdoctoral scientist at Brown University and Freie Universität Berlin.
Columbia University: Ph.D., Biological Sciences (Neuroscience) | 2006
University of California at Los Angeles: B.S., Biology | 1997
Forbes | 2021-05-31
It’s been 16 months of turmoil and chances are you’ve had plenty of emotions roiling within. From frustration, grief or anxiety to relief, elation or anticipation, you’ve likely felt a range of sentiments throughout the pandemic—and this will continue.
US News and World Report | 2021-05-10
"We wanted to see if the social support provided over social media was associated with better mental health," said study leader Dar Meshi. He is an assistant professor of advertising and public relations at Michigan State University, in East Lansing.
Psychology Today | 2021-05-09
Although using social media for support during difficult times doesn't appear to impact mental health negatively, new research suggests that it doesn't have a positive effect, either. A recent study (Meshi & Ellithorpe, 2021) compared the pros and cons of social support using real-life contacts versus social media platforms. Their findings were published online on April 10 in the peer-reviewed journal Addictive Behaviors.