Dan McCole
Associate Professor
An expert on tourism, wine tourism, and social entrepreneurship
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Dan McCole’s teaching, research and outreach focus on the role of natural resource and agricultural-based tourism in contributing to community sustainability. His work combines the foundations and principles of business and management systems with a deep understanding of the role leisure in peoples’ lives. As a social scientist, Dan brings together business fields of study (marketing, human resources, organizational development, finance and operations) with other social sciences related to the field ... of leisure (e.g., psychology, sociology and economics). Further, he uses research methods and analysis to bring a scientific approach to solving problems related to the development and management of tourism and recreation organizations. Some of his recent work involves wine tourism's role in rural community sustainability.
Read MoreEducation
University of Minnesota: Ph.D.,
Michigan State University: M.B.A.,
University of Massachusetts: B.A.,
Selected Press
Michigan’s Tourism Industry Continues Strong Performance
MSU Today | 2016-04-18
According to Dan McCole, associate professor in MSU’s Department of Community Sustainability, MSU is forecasting that Michigan’s tourism industry will continue these positive trends in 2016, despite slightly weaker economic indicators compared to last year. He predicts a 3 percent increase in tourism prices and a 5 percent increase in tourism spending. [...]
Michigan injects politics into tourism slogan
Marketplace | 2013-01-11
“The Pure Michigan campaign really strikes a chord with people,” says Michigan State University tourism professor Dan McCole, who has seen people tear up watching the ads. [...]
