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Ahmet H. Kirca

Ahmet H. Kirca

Associate Professor of International Business and Marketing

Kirca is an expert in international marketing and marketing strategy

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Area of Expertise

International Marketing Marketing Strategy Organizational Culture Tourism Industry Applied Meta-Analysis International Business

Biography

Ahmet H. Kirca is an Associate Professor of International Business and Marketing. He holds a Ph.D. degree from the University of South Carolina, Columbia. Prior to joining MSU in 2006, he worked at the George Washington University, Washington, DC.

Dr. Kirca's research focuses on international business and marketing strategy with a special emphasis on firm internationalization, innovation and organizational culture. He has several published or forthcoming articles in top academic journals including ... the Academy of Management Journal, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of World Business and Journal of Management, among others. Kirca teaches international business, marketing research and marketing strategy courses in various undergraduate and graduate programs at MSU.

Ahmet also had extensive managerial experience in textile and tourism industries in Istanbul before joining the academia. A native of Turkey, Kirca fluently speaks English, French, and Italian languages. He also has working knowledge of Spanish and Japanese.

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Education

University of South Carolina: PhD, Business Administration – International Business/Marketing | 2004

Marmar University: MBA, Marketing | 1997

Bogazici University: BA, Marketing | 1994

Selected Press

Ex-U-M athletic director Dave Brandon couldn't save Toys R Us

Detroit Free Press | 2018-03-15

Brandon might have possibly bought Toys R Us some more time by closing underperforming stores faster and accelerating its push into e-commerce, said Ahmet Kirca, associate professor of international business and marketing at Michigan State University.

Stock Market Fails to Predict Product Performance

MSU Today | 2017-01-11

“When a new product is preannounced, the short-term reaction of the stock market is unreliable,” said Ahmet H. Kirca, associate professor of marketing in MSU's Broad College of Business. “It’s really a flip of a coin.”

What It Takes to Be a Truly Global Company

Business News Daily | 2012-07-26

While many businesses boast of their worldwide status, the study, led by Tomas Hult, director of MSU's International Business Center, and Ahmet Kirca, associate professor of marketing, contends that only a handful of companies are truly global.