MSUToday
Published: Dec. 3, 2010

Featured expert: Bert Cregg available to discuss Christmas tree trends

Contact(s): Erica Shekell Office of Communications and Brand Strategy erica.shekell@cabs.msu.edu, Layne Cameron Media Communications office: (517) 353-8819 cell: (765) 748-4827 Layne.Cameron@cabs.msu.edu, Bert Cregg Horticulture office: (517) 355-5191 ext. 1335 cregg@msu.edu

EAST LANSING, Mich. — The Fraser fir has replaced the Scotch pine as the most-popular Christmas tree.

Bert Cregg, a Michigan State University horticulture professor, is available to discuss this trend and how it impacts Michigan, which is the nation’s third-largest Christmas tree producer and is unique in the variety of trees it can grow.

Cregg can also explain the holiday experience economy and how it is growing.

“More and more, people are opting to cut their own trees rather than buying them at retail stores,” he said. “Consumers are buying into the ‘experience economy’ and choosing to make their purchase a family event with reindeer petting, wagon rides, hot chocolate and more.”

As part of his studies, Cregg also is growing several types of conifer and shade trees at his pot-in-pot research nursery. The trees are planted in pots filled with a pine bark and peat moss mix that is much lighter than soil, a feature that consumers like, he said. The pot-in-pot production system enables the trees to be sold as living Christmas trees.

###

Michigan State University has been advancing knowledge and transforming lives through innovative teaching, research and outreach for more than 150 years. MSU is known internationally as a major public university with global reach and extraordinary impact. Its 17 degree-granting colleges attract scholars worldwide who are interested in combining education with practical problem solving.

Click to enlarge

Bert Cregg, associate professor in the Department of Horticulture and Department of Forestry. Photo by G.L. Kohuth

Bert Cregg, associate professor in the Department of Horticulture and Department of Forestry. Photo by G.L. Kohuth

«
»
The Will to Make a Difference.
Who will? Spartans Will.