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Sept. 17, 2021

Building on the past to empower the future

It would be cliché to say MSU’s newest academic building is a product of its environment, but it would also be accurate. Case in point, the nucleus of this new facility is provided by a campus landmark, the 73-year-old Shaw Lane Power Plant. We needed a way to showcase the striking building, give a nod to the past while focusing on the exciting future ahead for Spartans who will teach and learn in this incredible new building. Using engaging text, historical and current photos, we created a fascinating feature story for our audiences. 

 

Old machinery in a new building 

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