The Big Ten Conference is the oldest Division I collegiate athletic conference in the United States. While the 14 Big Ten schools that make up the conference can be powerhouses on the athletic field, many people might not realize the Big Ten Conference is also No. 1 in the country for research funding.
Kicking off this fall the Big Ten will showcase their strengths in three key areas – health, environment and innovation and economic development via the Big Ten Network’s LiveBIG campaign. It's the first time the Big Ten schools have combined their strengths to show the impact of work they're doing in their local communities, states and the impact and reach of the group as a whole.
Launched in 2007, the LiveBIG platform tells stories from each school highlighting the greater impact of the Big Ten Conference. Airing on the Big Ten Network to a national audience, the stories inspire a national audience and highlight the good work taking place at each university.
“We are proud to create engaging programming on the Big Ten Network that showcases the work of the Big Ten schools on and off the field,” said Erin Harvego, vice president of marketing for the Big Ten Network. “Our goal is to tell stories that transcend individual universities and demonstrate the impact of the Big Ten as a whole.”
Each Big Ten school will highlight their story and the stories of other Big Ten Schools on their university social media and communication channels. The campaign will reach a broad, engaged audience of millions of fans, alumni, students, faculty, staff and communities with messages of shared impact in the three topic areas.
Additionally, schools will use social media and the hashtag #B1GImpact to highlight partnered research in all fields with other Big Ten schools.
The ultimate goal – to showcase how the schools together are fighting climate change, driving economies, changing the face of health care and more. Truly making the Big Ten “Opponents on the field. Partners in Impact.”
The 2019-2020 Big Ten LiveBIG campaign can be found at btn.com/livebigvideos.