MSUToday
Published: July 30, 2018

Marketing research tops national ranking

Contact(s): Caroline Brooks Communications and Brand Strategy office: 517-432-0920 caroline.brooks@cabs.msu.edu, Omar Sofradzija Broad College of Business office: 517-884-8866 omars@msu.edu

The Michigan State University Broad College of Business marketing research program earned top recognition on Eduniversal’s Top 2018 Best Masters ranking.

The master’s of marketing research, or MSMR, ranked no. 1 for marketing research programs in North America, and no. 13 overall.

“From the program’s inception, the goal was to create not just great researchers, but great future leaders in the marketing research and insights space,” said Michael Brereton, program executive-in-residence and former CEO of Maritz Research.

Eduniversal’s ranking is determined by reviewing marketing programs’ reputations, post-graduate salaries and student satisfaction. Rankings also consider diversity, accessibility and job placement.

“Our program differentiates itself through internships, in-market projects and constant exposure to industry executive guest lecturers” Brereton said. “The students develop solid skills in managing research but also develop points of view on the future direction of our dramatically transforming industry,” he said.

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