Published: March 27, 2017

Startup teams pitch ideas for chance at $100,000 in cash prizes

Contact(s): Aaryn Richard MSU Foundation office: 517-884-1561

Startup teams in the Greenlight Business Model Competition will pitch ideas to a panel of judges on March 29 at Wharton Center’s Pasant Theatre for a chance at cash prizes totaling $100,000.

Twenty-two teams will pitch a wide range of ideas from improving athletic performance to making better beer. Event registration begins at 3:45p.m. and event pitches begin at 4:30p.m.

MSU President Lou Anna K. Simon will be speaking at 5:30 p.m. and Detroit Tigers’ mascot, PAWS, will attend 7–8 p.m. MSU Media and Information Center will also have a virtual reality booth on site.

The GreenLight Business Model Competition is hosted by Spartan Innovations, with Spotlight Sponsors, the Michigan Economic Development Corporation and MSU Federal Credit Union.

For more information about the competition and more information about the competitors visit