Tomas Hult

Tomas Hult

Professor, Byington Chair, and Director

Expert in international business, trade, marketing, strategy, and supply chain management

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Area of Expertise

International Marketing International Trade Policy Supply Chain Management International Business Economic Development Exporting Global Strategy Public Policy


Dr. Tomas Hult is the Byington Endowed Chair of International Marketing, Professor of Marketing and International Business, and Director of the 28-person International Business Center (IBC) in the Broad College of Business at Michigan State University.

MSU's International Business Center is a strategic affiliate of the US Department of Commerce and Dr. Hult serves on the affiliated US District Export Council. The Center is also designated by the US Department of Education as one of only 15 national resource centers (CIBER) in the country. Dr. Hult has been the Executive Director of the Academy of International Business (AIB) since 2004 – the world’s leading professional organization in international business.

Dr. Hult was selected the Academy of Marketing Science / CUTCO-Vector Distinguished Marketing Educator as the 2016 top marketing professor in the world for scholarly career achievements. He is also an elected Fellow of the Academy of International Business (one of 103 scholars in the world bestowed with this honor and one of only 6 marketing scholars). Overall, Dr. Hult is top-ranked in the world by scholarly citations, per Google Scholar, in marketing strategy, international marketing, and supply chain management. He is also the top-cited scholar in Michigan State University's Broad College of Business.

His work has been recognized by the MSU Broad College with the Richard L. Lewis Quality of Excellence (The Lewis award is a “service” recognition given to faculty who have provided exemplary leadership to advance the mission of the college). At Michigan State University, Dr. Hult has also been recognized with the Beal Outstanding Faculty Award 2019 (MSU's highest award "for outstanding total service to the University").

Professor Hult regularly speaks at high profile events (e.g., United Nations Conference on Trade and Development, World Investment Forum, European Commission, Swedish Entrepreneurship Forum) and writes influential op-ed articles at the intersection of international trade and policy (e.g., The Hill, Time, Fortune, World Economic Forum, The Conversation).

Some of his co-authored business trade books include Second Shift, featured in a "Talks at Google" about General Motors, and Global Supply Chain Management. He is also co-author of several academic textbooks, including the #1 market-share leading Global Business Today and International Business "franchise" with Charles W. L. Hill (published by McGraw Hill Education).


University of Memphis: Ph.D., Marketing 1995

Murray State University: M.B.A., Marketing 1991

Fyrisskolan: M.S., Mechanical Engineering 1987

Selected Press

  • globalEDGE Business Beat

    Michigan Business Network 2019-01-02

    globalEDGE Business Beat, hosted by Tomas Hult, covers discussions with a wide range of global leaders in business, government, and academe to provide information on the latest thoughts, tools, and markets that are flourishing globally.

  • Are You Overestimating How Happy Your Customers Are?

    Business News Daily 2017-08-06

    Are You Overestimating How Happy Your Customers Are?
    Despite the millions of dollars businesses spend gathering data about how happy their customers are, company leaders often don't understand, or know what to do with, the information they receive, new research finds.

    The study, which was recently published in the Journal of the Academy of Marketing Science, discovered that after reviewing customer feedback, data senior managers frequently have an unrealistic view of just how satisfied their customers are.

  • Beat the Stock Market by Satisfying Customers

    MSU Today 2016-09-06

    “Many companies collect customer satisfaction data regularly but few companies know how to use the data effectively to drive bottom line performance of their firms,” said Tomas Hult, Byington Endowed Chair at MSU and director of MSU’s International Business Center...

  • Why Do Consumers Participate in 'Green' Programs?

    MSU Today 2016-07-22

    Doing good makes customers feel good, and that “warm glow” shapes opinion, said Tomas Hult, Byington Endowed Chair and professor of marketing in the Eli Broad College of Business. But it gets more complicated when companies throw incentives into the mix.

  • Companies Can Succeed During a Global Economic Crisis, Says MSU Study

    MSU Today 2015-09-23

    Companies can control their own fate even amidst a global financial meltdown, according to research by Tomas Hult, director of Michigan State University’s International Business Center, and several colleagues at MSU...

  • Marketing Creates Value in Supply Chains, Says 50 Years of Research

    MSU Today 2015-09-11

    “Companies that can combine marketing channels effectively with the other functions in supply chains satisfy customers better, get repeat sales from these customers, and have stronger overall brands,” said Tomas Hult, a professor of marketing co-author of the article. “Customers want to buy from these companies.”...

  • Community Colleges Expected to Triple Efforts to internationalize

    MSU Today 2014-12-30

    “We suggest that a target goal of internationalizing 20 percent of community college programming by 2024 is preferred to maintain the international competitiveness of the United States workforce,” said lead researcher Tomas Hult, director of IBC, and Byington Endowed Chair and Professor of International Business...