Selling something? Tap into consumer arrogance
A new study from MSU shows that leveraging consumer arrogance might be marketers’ most effective strategy for promoting their brands and products.View story photos
MSU Foundation provides support for rising entreprenuers
MSU Foundation currently hosts and manages Conquer Accelerator, a program dedicated to supporting up-and-coming entrepreneurs.
Pandemic-driven changes to the supply chain
MSU and Maine Pointe, a global supply chain and operations consulting firm, released a white paper that reveals the immediate need to address supply chain weaknesses, as well as offering tips for businesses to avoid future pandemic-driven fallouts.
Spartan designs no-touch tool for door handles
Executive MBA student Gabriel Escudero Borges has employed the Spartan spirit by designing his No-Touch Tool to help people avoid touching surfaces when leaving their home during the novel coronavirus pandemic.View story photos
Students collaborate for Karmanos Cancer Center
Over the past year, Isabel Wallace, a third year student in the Broad Business College, and Brittany Ladson, a third year medical student in the College of Osteopathic Medicine, have combined their complementary fields of study to create a year-long fundraiser for Multiple Myeloma patients at Karmanos Cancer Center in Detroit.
Virtually honoring Spring 2020 graduates
Given the challenges our world is facing due to COVID-19, MSU is actively working to properly honor and congratulate the class of 2020. Virtual events and ceremonies also are being planned by many individual colleges.
Broad College of Business helps companies overcome hiring challenges brought by COVID-19
The Russell Palmer Career Management Center, housed in the Eli Broad College of Business, is helping corporate partners that are facing hiring challenges due to the COVID-19 health crisis.
Burgess New Venture Challenge pivots in wake of COVID-19
After MSU's announcement to move in-person classes to virtual learning to keep students safe from the novel coronavirus, the Burgess Institute for Entrepreneurship and Innovation moved its 2020 competition – the Burgess New Venture Challenge – to the virtual arena.
How medical videos on YouTube are failing to meet people’s needs
New research from MSU, the University of Utah, the University of Arizona and Carnegie Mellon University examines how people process medical information online to manage their chronic conditions.
Burgess New Venture Challenge announces second annual semifinalists
The Burgess New Venture Challenge announced the contest’s 2020 semifinalists.