MSUToday
Published: Aug. 10, 2015

Spartans participating in College Colors Challenge

Contact(s): Samantha Stevens Licensing office: (517) 353-8998 sstevens@msu.edu

As part of the Collegiate Licensing Company’s 11th annual College Colors Day celebration, Michigan State University is participating in the inaugural College Colors Challenge and encouraging fan support across social media for the Spartans. The grand prize is a chance to win an all-expenses paid trip to the College Football Playoff National Championship game.

The College Colors Challenge is a new socially fueled national contest celebrating the excitement of college football as the season begins. Through participating in a series of photo and video challenges on social media, fans can flaunt their colors, express their school spirit, and vie for a trip to college football’s title game.

The challenges revolve around three categories represented by the hash-tags: #SQUADPIC (large group), #FAMPHOTO (family), and #SELFIE (individual).  Some of the challenges include fans posting an epic trick shot video while wearing their colors, an awkward college colors family photo, and college colors displayed at the office.

Spartan fans are encouraged to download the College Colors app (currently available in both the iOS App Store and Google Play Store) and visit CollegeColorsChallenge.com for full challenge details.  The grand prize winner will receive round-trip airfare, hotel accommodations and two tickets to the national championship game in Glendale, AZ, courtesy of CLC and the College Football Playoff.

The College Colors Challenge kicks off on Aug. 10. Winners for the first set of challenges will be announced via CollegeColorsChallenge.com on College Colors Day Sept. 4.  Each month during the college football season, three new challenges will be issued for a chance to win exciting prizes, including two more opportunities to win two tickets to the national championship game.

College Colors Day, created by the Collegiate Licensing Company, which represents the trademark licensing programs of more than 150 of the nation’s leading universities, is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience. Fans across the United States are encouraged to wear the apparel of their favorite college or university throughout the day.  College Colors Day is celebrated by thousands of organizations, retailers, classrooms and millions of individuals who don their team colors and share their school spirit with friends and colleagues.