MSUToday
Published: March 20, 2014

Staff profiles: Bob Hoffman

By: Annie McGraw Media Communications annie.mcgraw@cabs.msu.eduContact(s): Kristen Parker Media Communications office: (517) 353-8942 cell: (517) 980-0709 Kristen.Parker@cabs.msu.edu

Bob Hoffman got his start in broadcast journalism, securing a job at the Lansing-based television station WLNS right out of college. Eventually, he moved up to the anchor position, but starting his day at 2 a.m. started to wear on him.

That’s when the former executive director of Wharton Center for Performing Arts called, offering Hoffman a job working in public relations. The rest is history. Thirteen years of history, to be exact.

“I got into the performing arts because of my interest in it,” Hoffman said. “I find theater fascinating; I find everything that happens on the stage to be fascinating. So it was a really good fit for me to be here.”

Theater isn’t the only aspect of his job that he enjoys. Hoffman also loves the people.

“I build relationships with the media and with people in the community,” he said. “It’s perfect for me because I get along with everyone and I like everyone, so it’s really nice. We live in a great community.”

And of course there is the fact that Hoffman, who was a Spartan in college, loves being able to work on MSU’s campus.

“My favorite thing about MSU is I feel that it’s a family and a community,” Hoffman said. “I know that wherever I go in the world, there is a connection to MSU. I’m really proud to be a Spartan, and I’m proud to be working here. It is a truly a remarkable place where we live. I feel fortunate to be a Spartan, and I feel fortunate to work for such a prestigious university.”

Bob Hoffman, public relations manager at Wharton Center, talks about what he enjoys most about his job.

Bob Hoffman, public relations manager at Wharton Center, talks about what he enjoys most about his job.

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