Published: Oct. 10, 2012

Public dedication
of Broad Art Museum
scheduled for Nov. 10

Contact(s): Lisa Mulcrone Media Communications office: (517) 432-0922 cell: (517) 285-1047 Lisa.Mulcrone@cabs.msu.edu, Jason Meyers Eli and Edythe Broad Art Museum office: (517) 884-3910 meyers52@msu.edu, Maria May/ Isabel Sinistore Resnicow Schroeder Associates office: (212) 671-5154 isinistore@resnicowschroeder.com

The new Eli and Edythe Broad Art Museum at Michigan State University will be dedicated at 10 a.m. Nov. 10, kicking off a weekend of opening events. The dedication, previously scheduled for Nov. 9, is free and open to the public. Guests are asked to register in advance at advancement.msu.edu/events/BroadReception/

The outdoor dedication ceremony will be followed by a conversation with founding donor and MSU alumnus Eli Broad and Pritzker Prize-winning architect Zaha Hadid, moderated by museum director Michael Rush. For those preregistered, a limited number of tours of the building will begin at noon.

The museum will host an open house for the entire community on Sunday, Nov. 11, from 10 a.m. to 7 p.m. The open house will feature many activities for all ages. For more information on the opening events, visit broadmuseum.msu.edu.

“The opening of the new museum is an important milestone for Michigan State University, East Lansing and the region, and we look forward to welcoming everyone during the dedication weekend,”Rush said. “We are creating an institution unique among university art museums, with Zaha Hadid’s innovative design and our mission of focusing on international contemporary art, and we are eager to launch our full spectrum of exhibitions and programs.”

Designed by Hadid, the 46,000-square-foot Broad MSU features a striking façade of pleated stainless steel and glass, distinguishing the new building from the traditional brick Collegiate Gothic north campus and signaling the museum and the university’s forward-looking approach. Seventy percent of the space will be devoted to art display, including areas for special exhibitions, modern and contemporary art, new media, photography and works on paper.

The Broad MSU is named for Eli and Edythe Broad, longtime supporters of the university who provided the lead gift for the museum.

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