MSUToday
Published: Nov. 8, 2011

MSU communications college offers courses, internships with WKAR

Contact(s): Tom Oswald Media Communications office: (517) 432-0920 cell: (517) 281-7129 Tom.Oswald@cabs.msu.edu, Kirsten Khire College of Communication Arts and Sciences office: (517) 432-0013 cell: (517) 944-1148 khirek@msu.edu

EAST LANSING, Mich. — New courses and internships offered by the Michigan State University College of Communication Arts and Sciences will allow students to explore hands-on public broadcasting opportunities in all aspects of the media business.

Ten new courses being launched in 2012 will allow students to participate in experiential learning opportunities that will simultaneously provide benefits for WKAR-TV and radio, MSU’s public broadcasting outlets.

Last summer, MSU Broadcasting Services – home to WKAR-TV and radio – joined the College of Communication Arts and Sciences. As part of the transition, leaders from the college and WKAR set goals to innovate and provide unique learning opportunities for MSU students.

The opportunities for MSU students include courses and hands-on experiences in multiple areas of public broadcasting, including TV and radio production, public relations, branding and sales.

“Our college offers student experiences to prepare tomorrow’s global communicators beyond the classroom,” said Pamela Whitten, dean of the college. “Embedding MSU Broadcasting Services within the College of Communication Arts and Sciences offers new opportunities for our students and ways to bolster public media and reach additional audiences.”

The 10 new courses to be launched in 2012 are:

  • “Study Abroad: Digital Media Producer.” A hands-on, study abroad experience that will allow students to create content and submit it for airing on WKAR-TV or radio.
  • “Executive Media Management Internship.” Students will learn about senior management issues and station operations.
  • “Sales Communication Internship.” Internships in public broadcasting underwriting research and strategy that complement MSU’s sales communication specialization.
  • “The Good and the Great: Voices from MSU.” A field experience course in which students record and prepare MSU lectures for broadcast via WKAR-TV or radio.
  • “Special Topics: Designing Mobile Applications for Television and Radio.”  A course in designing mobile applications for television and radio.
  • “Short Form Video Features/Interstitials for WKAR.” Students will learn to develop interstitials for TV.
  • “Introduction to Radio and TV News.” A radio and TV electronic student news bureau.
  • “Public Relations Topics.” A public relations course specific to public broadcasting.
  • “Sports Radio News.” A sports radio news course.
  • “Public Broadcasting as a Brand Strategy.” A graduate-level course in public broadcasting branding.

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