Advertising and public relations
Professor and chairperson of advertising, public relations and retailing
- Department of Advertising, Public Relations and Retailing
- College of Communication Arts and Sciences
- Website: http://cas.msu.edu/modules.php?name=Contacts&op=details&id=218&type=U&department_id=0&position_id=0
- Contact at: (517) 353-5020 or firstname.lastname@example.org
An expert in advertising management/careers and has 15 years experience running advertising/PR for the country’s largest Blue Cross plan and a couple years as chief administrative officer of a top 50 academic health center. While at Blue Cross, he started the national initiative on “Generic Drugs: The Unadvertised Brand.”; 30-year history of owning, managing and most recently hiring and supervising the work of a variety of advertising and public relations firm.