For Journalists

Bruce Vanden Bergh

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Advertising issues relating to campaigning and elections, advertising and culture, consumer behavior, advertising creativity, television commercials and Super Bowl ads

Professor of advertising, public relations and retailing

Department of Advertising, Public Relations and Retailing
College of Communication Arts and Sciences
Website: http://cas.msu.edu/modules.php?name=Contacts&op=details&id=242&type=U&department_id=0&position_id=0
Contact at: (517) 353-8606 or vandenb4@msu.edu

Expertise:

An expert in commercials, specifically Super Bowl ads. He is a well-known teacher and scholar who has been invited to present his work at The Smithsonian Institute in addition to being interviewed by NPR and other media on a regular basis. He has been a judge for the International Automotive Advertising Awards, the American Advertising Federation’s ADDYs and the Creative and Art Directors of Detroit (CADDYs) awards. His areas of expertise include advertising and culture, consumer behavior and advertising creativity.